Over the past week I’ve been questioned three times by friends about the direction my ‘career in PR’ has taken. “That’s an interesting move, what’s made you change direction? Why did you leave PR?” After my initial baulk, I found myself defending why PR is the perfect background for a social media team. Any PR’s …
Scheduling your tweets is quite frankly a terrible idea, and was no doubt invented by the sort of comms manager who is regularly asked to ‘make noise’ on social media, rather than ‘build an engaged community’. Following two examples this morning of scheduled tweet mistakes, here are four reasons why you should stop using them: …
If there is one thing that drives me bananas about Twitter, it’s requests for that all important RT. I’ve been DM’d, emailed, and phoned in recent weeks to ask if I can RT something of significance (note – of significance to the caller’s reporting, not to my Twitter audience). What happens if you blanket email … Continue reading
Content used to be king, but now your pictures will speak a thousand words. A 2012 study by ROI Research found that when users engage with friends and brands on social media, it’s pictures that are enjoyed the most. 44% of respondents were more likely to engage with brands if they post pictures, over any … Continue reading
Today I watched this fascinating Ted Talk from Cesar Kuriyama, a director who shoots one second of video every day and collates it as part of an ongoing project to collect all the special bits of his life. Cesar is creating a montage that both records his life, and forces him to reevaluate how he … Continue reading
Visualisation of data and key messages is a key quality of ‘good’ social media content, so it’s no surprise that the infographic is here to stay in our social world. A good infographic lends itself to rapid ‘digestion’ of brand information, quick and easy engagement through animations and interactivity, and ultimately (your holy grail) straightforward … Continue reading
Originally posted on Epic Public Relations Blog:
Visual content provides marketers and PR professionals with the opportunity to communicate ideas in a much richer way. It’s easier for our brains to process visual information, and it changes the way people talk about and share information about a brand online. In an increasingly noisy digital and…
Now there is no excuse for colleagues to deliver you poor cups of tea… H.M. British Tea Colour Chart. Continue reading
Spotted on a Comms Director desk today! Continue reading
I spend my life thinking about content, what activities generate good content and what can ultimately make that content intrinsically social. This week I’ve discovered that although many professional communicators also consider social media on a regular basis, it’s often just an afterthought or a ‘product’ of another activity. I’ve recently challenged a manager to … Continue reading
Good content is the holy grail of any social media channel. It doesn’t make promises it can’t keep. It’s human, honest and approachable in its nature. It has a personality, a point of view and a key message. Above all, it’s intrinsically social: we want to talk about it, share it, and be associated with … Continue reading
musings of a curvy Welsh woman
A blog about PR, social media and strategic communications
Engage. Connect. SOcialize
See me at www.steveologygroup.com
PR and strategic comms, with a social resolution
social resolution 